Agenda

Day 1
26 Sep 2016
Day 2
27 Sep 2016
Day 3
28 Sep 2016
Day 4
29 Sep 2016

LEADERS IN MUSIC DINNER

This is an invite-only event. You must be on the guest list to attend.

NYME OPENING PARTY

NYME’s Official Opening Party Kicking off the conference with a night of drinks, dancing and networking! 8pm – 9pm – Open Bar & General Admission 9pm – 11pm – DJ, Networking & Dancing Address will be sent via email to those admitted to the guest list. Guest List Required Request Invitation

WELCOME & INTRODUCTORY REMARKS

Ned Sherman, CEO & Publisher, Digital Media Wire
Ned Sherman

RIGHTSTECH LOUNGE & WORKSHOPS

RightsTech Lounge Welcome & Introductions Paul Sweeting, CEO, Concurrent Media / Editor & Co-Chair, RightsTech 9:40AM – 10:20AM RightsTech in the YouTube Ecosystem Presentation: Getting the most out of Content ID Presenter: Brandon Martinez, Live Nation 10:20AM – 10:50AM dotBlockChain Music Presentation: dotBlockChain Music Presenter: Benji Rogers, CEO, PledgeMusic 10:50AM – 11:15AM Content Syndication Presentation: Content Syndication: Managing Rights Across Multiple Platforms Presenter: Danny Anders, ClearTracks 11:15AM – 11:45AM Panel Discussion: The State of Rights Management on UGC PlatformsPanelists Brandon Martinez,  Live Nation Benji Rogers, CEO, PledgeMusic Danny Anders, ClearTracks Moderator: Paul Sweeting, CEO, Concurrent Media / Editor & Co-Chair, RightsTech
Danny Anders
Sam Gilchrist
Paul Sweeting
Brandon Martinez

OPENING PRESENTATIONS

THE FUTURE OF MUSIC Visionary presentations on the future of the music business. We’re Not PLAYing Around: The Impact of Playlisting on Music Streaming Playlisting has become the new radio promotion, the expert we lost when Tower Records closed, the curator we had on college radio. It’s the  #1  topic of conversation. The talk will cover how are consumers are actually reacting to playlists.  Where do playlists fit in their streaming experience?  How are they actually using playlists and what do they listen to? More importantly what do consumers want out of the playlist experience? Presenter: Russ Crupnick, Managing Partner,...
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Russ Crupnick

VIEW FROM THE TOP: Digital Music Leaders Roundtable

This panel of digital and tech industry heavy weights will discuss the future of the music business and technology, where it’s going, and where it’s been. How is consumer behavior with respect to new technologies and digital services shaping the music business of the future? PANELISTS Owen Grover,EVP & General Manager, Content Development & Distribution. iHeartMedia Winston Binch, Chief Digital Officer, Deutsch North America Kathy Baker, SVP,, Digital Marketing, Columbia Records/Sony Music Entertainment Alexander Kisch, EVP, Business Development & Business Affairs, Vevo Moderator: Jason Lipshutz, Deputy Editor, Fuse TV
Alexander Kisch
Winston Binch
Jason Lipshutz
Kathy Baker
Owen Grover

FIRESIDE CHAT with SOUNDCLOUD

Fireside Chat with Stephen Bryan, Chief Content Officer, SoundCloud. Interviewed by Joan E. Solsman, Senior Writer, CNET
Joan E. Solsman
Stephen Bryan
11:15 - 11:45

MORNING BREAK

BANDS, BRANDS AND OWNERSHIP

This panel will look at the growing importance of owned media and properties to brands in the music space, as traditional endorsement deals and sponsorships continue to become a thing of the past. As brand-owned assets’ reach and influence start to become just as significant as linear media outlets, how are they collaborating with artists and labels, and what are the challenges? PANELISTS Afdhel Aziz, Director, Absolut Labs Joy Howard, CMO, Sonos Moderator: Andrew Hampp, VP, Brand Strategist, MAC Presents
Joy Howard
Afdhel Aziz
Andrew Hampp

THE LATEST IN MUSIC RESEARCH

Leading analysts and researchers provide an overview of the latest research about the current state of digital music, including consumer behavior & attitudes; adoption & penetration rates of digital products, key technology channels & platforms; and business & economic performance numbers. What is the outlook for the industry in the years to come? PANELISTS Alex White, Head & Co-Founder, Next Big Sound, Pandora Russ Crupnick, Managing Partner, MusicWatch Moderator: Larry Miller, Director, Music Business Program, NYU Steinhardt
Russ Crupnick
Larry Miller
Alex White

ONSTAGE MEETUP & UNCONFERENCE SESSION

This is a spontaneous session held on the stage in Safra Auditorium. Come with your ideas, pitches and anything else you’d like to discuss about innovation in the music business.  

INNOVATION: Lightning Talks, Startup Pitches & Demos

Lightning Talks, Startup Pitches & Demos (5 Min Each) PRESENTERS Content Consumption in a Mobile-First World Presenter: Naomi Makofsky, Strategic Product Partnerships, Google How to Use Data & Predictive Modeling to Personalize the Music Licensing Experience Presenter: Francois Arbour, VP Product, Music & Video, Shutterstock Promoting Music to Niche Audiences through Podcasting & Independent Radio Presenter:Mary Nichols, President & Founder, FuseBox Radio Broadcast The New Radio Promotion The power of radio hasn’t changed, but the way people listen to it has. Even though artists’ music lives in streaming services, they’re forced to advertise outside of streaming services. How Feature.fm is bringing native advertising into...
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Daniel Sander
Francois Arbour
Mary Nichols
Naomi Makofsky

ARTIST & FAN EXPERIENCES IN THE AGE OF DIGITAL

This session will discuss the evolving marketplace, technologies and strategies for monetizing artist-fan and brand experiences. PANELISTS Dan Berkowitz, CEO & Founder, CID Entertainment Tom Giles, Senior Director, Fullscreen Direct / Founder, StageBloc Molly Neuman, Head of Music, Kickstarter Zeeshan Zaidi, SVP/General Manager of OnTour, Ticketmaster Daniel Stedman, Co-founder, Northside Media Group Moderator: Lawrence Peryer, Independent Producer & Consultant
Daniel Stedman
Lawrence Peryer
Dan Berkowitz
Zeeshan Zaidi
Tom Giles
Molly Neuman

MONETIZING THE YOUTUBE ECONOMY

This panel will discuss the evolution of the YouTube economy and the growing number of monetization paths and alternatives to monetize content on the platform. PANELISTS Brandon Martinez, Vice President, LNTV Network, Live Nation Betty Tran, EVP, Marketing, Izo Sam Gilchrist, CEO, PluraVida Darrell Andrews, Director of Music Partnerships & Strategy, OmniaMedia Moderator: David Tockman, Vice President, Business Development, Shindig, Inc.
Sam Gilchrist
Betty Tran
David Tockman
Brandon Martinez
Darrell Andrews
12:50 - 14:00

LUNCH BREAK

FIRESIDE CHAT with RED LIGHT MANAGEMENT

Fireside chat with Jonathan Azu, General Manager & Executive Vice President, Red Light Management. Interviewed by Ned Sherman, CEO & Publisher, Digital Media Wire, Inc.
Ned Sherman
Jonathan Azu

THE POWER OF INFLUENCE

This panel of digital influencers, social media, marketing and brand experts will discuss the strategies and techniques used by bands and brands through the help of community managers, content creators and social media marketers to gain and retain fans and followers and provide a boost to marketing strategies on Vine, Instagram, Facebook, Twitter and other social platforms. PANELISTS Ryan Barkan, Music Supervisor, Droga5 Maurice Bernstein, CEO, Giant Step Jedd Katrancha, EVP, Creative Services, Downtown Music Publishing Moderator: Fiona Bloom, Music Industry Publicist, The Bloom Effect
Jedd Katrancha
Maurice Bernstein
Ryan Barkan
Ned Sherman

VR/AR FOR MUSIC AND ENTERTAINMENT

This session of VR and AR leaders will discuss the latest developments for music and entertainment. The panel will focus on what opportunities are available for the music business in the market today. What are the available apps, content, devices, and head gear?  What is the current state of consumer adoption? PANELISTS Brad Spahr, VP, Product Development, Global Digital Business, Sony Music Entertainment Nick Lippman, Partner, Lippman Entertainment Facundo Diaz, CEO, VRTIFY Kevin Cornish, Founder, Moth+Flame VR Moderator: Courtney Harding, Founder & President, Courtney Harding Consulting
Kevin Cornish
Brad Spahr
Facundo Diaz
Nick Lippman
Cortney Harding

INNOVATION: Lightning Talks, Startup Pitches & Demos

Lightning Talks, Startup Pitches & Demos (5 Min Each) PRESENTERS Emotion AI: How Emotion Recognition is Changing the Face of Advertising and Consumer Engagement Presenter: Paula David, VP of Sales & Sales Operations, Affectiva Introducing your personal Artificial Intelligence music composer Amper Music, unveils cutting-edge music technology that will shape the future of video content creation. Presenter: Drew Silverstein, Co-Founder & CEO, Amper Music Innovation in the Global Cannabis Industry Presenter: Larry Linietsky, Chief Operating Officer, HIGH TIMES Dropbox Paper and the Future of Collaboration in the Music Industry Teams today need quick and simple ways to create collaborative documents and exchange important information....
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George Baier IV
Paula David
Drew Silverstein
Larry Linietsky

Technology, Humans, Curation and the Future of Music Discovery

Technology, Humans, Curation and the Future of Music Discovery In the ongoing drive to create the perfect music discovery solution, the balance between data-based algorithms vs human recommendations is in full swing. This panel will feature leaders in both spaces discussing the best practices for fans, artists, and the business alike. PANELISTS Alex White, Head & Co-Founder, Next Big Sound, Pandora Natasha Diggs, DJ, Soulinthehorn Francois Vaxelaire, Founder & Producer, The Lot Radio Moderator: Nico Perez, Co-founder, Mixcloud
Francois Vaxelaire
Natasha Diggs
Nico Perez
Alex White

DIGITAL MUSIC IN INTERNATIONAL MARKETS

This panel of global digital music leaders will discuss the growth of digital and mobile music services internationally with a focus on the unique challenges and opportunities they encounter globally. PANELISTS Michael Abbattista, Global Head of Telecom/ISP Business, Spotify Priya Rajagopalan,VP, Product Management, Rovi Julien Simon, VP, Music Rights & Label Relations, Deezer Moderator: Seth Schachner, Managing Director, Strat Americas
Seth Schachner
Julien Simon
Priya Rajagopalan
Michael Abbattista
16:00 - 16:30

AFTERNOON BREAK

VIEW FROM THE TOP: Music Leaders Roundtable

This panel of music industry heavy weights will discuss the future of the music business and technology, where it’s going, and where it’s been. How is consumer behavior with respect to new technologies and digital services shaping the music business of the future? PANELISTS Howie Singer, SVP & Chief Strategic Technologist, Warner Music Group Andrew Klein, SVP, Global Partnerships, AEG Josh Rabinowitz, SVP, Director of Music, Townhouse Music Dr. Kate Stone, CEO & Founder, Novalia Ltd Moderator: Fred Goldring, Chairman & Co-Founder, Music Aficionado, Inc.; CEO & Co-Founder, GraphAudio, Inc.
Dr. Kate Stone
Josh Rabinowitz
Fred Goldring
Andrew Klein
Howie Singer

LEADERS IN MEDIA DINNER

This is an invite-only event. You must be on the guest list to attend.

NYME OPEN HOUSES

These are invite-only events. You must be on the guest list to attend. SHUTTERSTOCK OPEN HOUSE Invite-only (RSVP required) Join leaders in the New York tech and media scene at Shutterstock’s global headquarters in the iconic Empire State Building for a lively after-party of libations and networking! Address will be sent via email to those admitted to the guest list. Guest List Required Request Invitation B/HI–>VRTIFY OPEN HOUSE Invite-only (RSVP required) Join us at B/HI’s NYC offices for a festive event to network and view a demo of a VRTIFY concert in VR. Offering a delicious signature drink, wine, beer and small...
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WELCOME & INTRODUCTORY REMARKS

Ned Sherman, CEO & Publisher, Digital Media Wire
Ned Sherman

RIGHTSTECH LOUNGE & WORKSHOPS

RightsTech Lounge Welcome & Introductions Paul Sweeting, CEO, Concurrent Media / Editor & Co-Chair, RightsTech 9:40AM – 10:20AM Building the Master List Presentation: Building the Master List: Towards a Comprehensive Database of Rights and Assets Presenters: Jesse Walden, Mediachain Christopher Harrison, SiriusXM 10:20AM – 10:50AM By the Numbers Presentation: By the Numbers: The Importance of Unique IdentifiersPresenters: Michael Shanley, Music Reports Jim Griffin, OneHouse 10:50AM – 11:15AM Signed, Sealed, Delivered, It’s Yours Presentation: Signed, Sealed, Delivered, It’s Yours: Certifying OwnershipPresenter: Kevin McCoy, Monegraph 11:15AM – 11:45AM Panel Discussion: To Market: How Machine Readable Rights Data can Enable Commerce Panelists Christopher Harrison, SiriusXM Bill Colitre, Music Reports Jim...
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Jesse Walden
Kris Kliemann
Jim Griffin
Bill Colitre
Michael Shanley
Scott Berenson
Kevin McCoy
Paul Sweeting
Christopher Harrison

OPENING PRESENTATIONS

Visionary presentations on the Future of Games and VR/AR. The State of the Games Market: All the Insights, Data, and Trends Valued at $104 billion this year, video games are now a mature entertainment market. The popularization of new distribution channels (digital console, downloadable PC), new devices (mobile, VR), and new revenue models (free-to-play) have grown and fundamentally changed the games industry. In this 10-minute talk you will learn everything you need to know about what’s happening in the games market today. Presenter: Joost van Dreunen, Co-Founder & CEO, SuperData Research The Future of VR/AR Presenters: Dan Porter, Head of...
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Jeffrey Greller
Mike Sepso
Dan Porter
Joost van Dreunen

VIEW FROM THE TOP: Digital Games Leadership Roundtable

Industry leaders discuss the current state of the game industry as the business continues its transition towards a digital future. What does it take to make a successful game these days across platforms? What emerging gaming platforms will be the most important in the years to come? How do you acquire and retain users and make money in this more and more complicated gaming universe with new digital platforms competing for the time and pocketbooks of consumers? PANELISTS Kent Wakeford, COO, Kabam Shanti Bergel, SVP, Business & Corporate Development, GREE Chris Petrovic, SVP, Corporate & Business Development, Zynga Jon Radoff, CEO,...
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Chris Petrovic
Jon Radoff
Shanti Bergel
Eric Goldberg
Kent Wakeford

KEYNOTE CONVERSATION with ROVIO

Keynote Conversation with Mikko Setälä, Chief Corporate Development Officer, Rovio Entertainment Interviewed by Mike Vorhaus, President, Magid Advisors
Mike Vorhaus
Mikko Setälä
11:15 – 11:45

MORNING BREAK

VR/AR FOR GAMES AND ENTERTAINMENT

This panel of VR and AR leaders will discuss the latest developments for games and entertainment. The panel will focus on what is available in the market today. What are the available apps, content, devices, and head gear?  What is the current state of consumer adoption? PANELISTS Jean-Christophe Baillie, Founder & President, Novaquark Chris Donahue, Senior Director, Alliances, AMD Christine Lee, Vice President, Global Business Development, Immersv VR Jeff Gomez, CEO, Starlight Runner Moderator: Sophia Dominguez, CEO, SVRF; Founder, AllThingsVR
Stuart Lipson
Sophia Dominguez
Jean-Christophe Baillie
Christine Lee
Jeff Gomez
Chris Donahue

MONETIZING GAMES THROUGH FREE TO PLAY

This panel will discuss free to play and freemium models for games. What works? What doesn’t? What’s the right mix in deploying free to play? PANELISTS Jeff Birnbaum, Head of Gaming Partnerships, Google Bill Grosso, CEO & Founder, Scientific Revenue Dave Bisceglia, Co-Founder & CEO, The Tap Lab David Walls, Founder & President, Funkitron, Inc. Albert Reed, Co-Founder & CEO, Demiurge Studios Moderator: Josh Burns, Gaming Industry Consultant
Albert Reed
David Walls
Dave Bisceglia
Bill Grosso
Josh Burns
Jeff Birnbaum

INNOVATION: Lightning Talks, Startup Pitches & Demos

Lightning Talks, Startup Pitches & Demos (5 Min Each) PRESENTERS How to Create the Next Killer App with Design The App Store is set to reach a motherload of 5 million apps by 2020, and competition is fierce. Getting users to download your app and keep returning is no easy feat, but with the right tricks up your sleeve, it can be done.Creator of chart-topping mobile game Trivia Crack, which surpassed 200 million downloads worldwide last year, Maximo Cavazzani will share his secrets for designing a smash hit. He will offer four design tips for your app that will ensure users love...
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Jeremy Strauser
Chris Cataldi
Andrew Merkatz
Maximo Cavazzani

CREATIVITY RULES: MAKING SUCCESSFUL GAMES FOR MOBILE PLATFORMS

This panel will discuss how to make a successful game for iOS, Android and emerging mobile platforms. How important is creativity? What are the the metrics that matter when judging product success? PANELISTS Tom Rassweiler, VP, Games, Arkadium Margaret Wallace, CEO, Playmatics Bill Mooney, Chief Product Officer, Skillz Moderator: Nanea Reeves, President & COO, TextPlus
Bill Mooney
Margaret Wallace
Nanea Reeves
Tom Rassweiler

THE OPPORTUNITY OF ESPORTS FOR BRANDS, AGENCIES & MARKETERS

This panel will discuss best of brand activations of eSports teams, leagues, competitive gamers and streamers. What is the opportunity for brands, agencies and marketers? PANELISTS Paul Brewer, VP, Partnership Sales, ‎ESL Marc McEwen, VP, Client Services, RedPeg Marketing Andy Swanson, VP, eSports & Events, Twitch Moderator: Manny Anekal, Founder, The Next Level
Manny Anekal
Paul Brewer
Marc McEwen
Andy Swanson
12:50 - 14:00

LUNCH BREAK

KEYNOTE CONVERSATION with ELEAGUE

Keynote Conversation with Christina Alejandre, General Manager & Vice President, eSports, ELEAGUE Interviewed by: Harold Goldberg, Founder & Editor in Chief, New York Videogame Critics Circle
Christina Alejandre
Harold Goldberg

THE POWER OF INFLUENCE: INFLUENCER MARKETING & USER ACQUISITION

This panel will discuss how games companies are using influencer marketing for user acquisition of mobile games. Topics include how to find the right influencer mix for your game, the deals being done, and strategies for success? PANELISTS Tom Buontempo, President, KBS’ Attention Francisco Albornoz, TheGameHuntah Gaming Marco Mereu, Founder & GM, Roostr Roman Khaves, Founder, SocialReach.ly Moderator: Eric Zimmerman, Independent Game Designer & Arts Professor, NYU Game Center  
Roman Khaves
Eric Zimmerman
Marco Mereu
Francisco Albornoz
Tom Buontempo

INVESTING IN VR/AR FOR ENTERTAINMENT & GAMES

In 2015 investors poured over $602 million into 119 Virtual Reality (VR) deals around the world and more consumer products hit the market this year. 2016 was described by Juniper Research as virtual reality’s watershed year giving investors the opportunity to invest in the rise of VR in both the public and private markets. This panel will discuss the opportunities and risks in investing in this massive new market for entertainment and games. PANELISTS T. Hale Boggs, Partner, Corporate/Finance, Capital Markets and Venture Capital, Manatt Tim Chang, Managing Director, Mayfield Fund Matthew Wang, Managing Director, Evercore Bryan Biniak, Entrepreneur-In-Residence, Nokia Growth...
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Bryan Biniak
Jeremy Welt
Matthew Wang
Tim Chang
T. Hale Boggs
Joost van Dreunen

ESPORTS: INTEGRATED SPONSORSHIPS WORKING GROUP

This is a working session identifying obstacles and leverage proven sports marketing solutions. Attendees of this session will have the opportunity to participate in the discussion about the most important obstacles being faced by marketers, agencies and media sellers to assemble the complex variety of components required to pull off a successful integrated sponsorship opportunity. Topics to be covered include working with acceptable data metrics in a rapidly changing environment where standardized cross- media metrics and measurement have not been fully adopted, establishing realistic time frames for getting from concept to delivery and implementation, and generating revenue against eSports with...
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Seth Ladetsky
Stuart Lipson
Chris Pizzurro
Andy Swanson

DIVERSITY IN GAMES

This panel will discuss diversity in the game industry. PANELISTS Kyra Reppen, CEO, Katapult Susanna Pollack, President, Games for Change Shawn Allen Alexander, Founder & Game Designer, NuChallenger Moderator: Jillian Mood, CEO & CFO (Chief Fun Officer), Jillian Mood & Partners
Shawn Allen
Kyra Reppen
Susanna Pollack
Jillian Mood

Brands & Innovation

Fireside Chat Innovation in Storytelling John Militello, Director of Marketing, Volvo Cars USA Interviewed by: Darren Moran, Head of Innovation @ Grey New York Fireside Chat  Innovation in Brand Marketing Sam Olstein, Global Innovation Director, GE Interviewed by: David Berkowitz, Principal, Serial Marketer Fireside Chat Breaking Brands Daniel Binns, Managing Director, NYC & SF, Interbrand Interviewed by: Colin Gillis, Technology Analyst & Director of Research, BGC Partners
Daniel Binns
Colin Gillis
Darren Moran
John Militello
Sam Olstein
David Berkowitz

ONSTAGE MEETUP & UNCONFERENCE SESSION

This is a spontaneous session held on the stage in Safra Auditorium. Come with your ideas, pitches and anything else you’d like to discuss about innovation in games and VR/AR.
16:15 -16:45

AFTERNOON BREAK

VIEW FROM THE TOP: VR/AR Leadership Roundtable

VR/AR experts discuss the current state of VR/AR, consumer adoption and what it means for the games business. PANELISTS Chris Donahue, Sr. Director, Alliances, AMD Aaron Luber, Head of Content Partnerships, Google Tony Mugavero, Founder & CEO, Littlstar Marcie Jastrow, SVP Immersive Media, Head of Technicolor Experience Center, Technicolor Moderator: Mike Vorhaus, President, Magid Advisors
Marcie Jastrow
Aaron Luber
Mike Vorhaus
Tony Mugavero
Chris Donahue

FIRESIDE CHAT with The New York Videogame Critics Circle

Harold Goldberg, Founder & Editor in Chief, New York Videogame Critics Circle with Special Guests PANELISTS Dan Ackerman, Section Editor, CNET Christopher Byrd, Lead Video Game Critic, The Washington Post Sara Clemens, Editor-in-Chief, Videodame Sherri Smith, Senior Staff Writer, Purch Moderator: Harold Goldberg, Founder & Editor in Chief, New York Videogame Critics Circle
Sherri Smith
Sara Clemens
Chris Byrd
Dan Ackerman
Harold Goldberg

DIGITAL INFLUENCERS DINNER

This is an invite-only event. You must be on the guest list to attend.

NYME OPEN HOUSES

This is an invite-only events. You must be on the guest list to attend. IRIS.TV OPEN HOUSE Invite-only (RSVP required) Come have a drink with the Iris.TV team and NY Media Fest attendees. Address will be sent via email to those admitted to the guest list. Guest List Required Request Invitation AMPER MUSIC LAUNCH PARTY Invite-only (RSVP required) Experience your personal Artificial Intelligence music composer and the next frontier of video content creation. Join Amper in celebrating their launch with industry thought leaders over drinks and hors d’oeuvres on top of NYC Address will be sent via email to those admitted...
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WELCOME & INTRODUCTORY REMARKS

Ned Sherman, CEO & Publisher, Digital Media Wire Al Lieberman, Executive Director Entertainment, Media & Technology program, Stern School of Business, NYU
Al Lieberman
Ned Sherman

OPENING PRESENTATIONS

THE FUTURE OF TELEVISION, VR/AR AND MARKETING Visionary presentations on the future of Television, VR/AR and Marketing. Field Trip to Mars – Lessons in Rethinking VR Outside the Headset Do we need to redefine how marketers think about VR in order for it to be a viable creative solution for brands? That’s one of the questions McCann and Oscar-winning Framestore asked themselves when embarking on the first-ever “shared” VR experience for Lockheed Martin. In this discussion, the three will address current misconceptions about VR’s possibilities (including it’s 3D, singular nature) and how marketers can overcome them by considering technologies that...
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Phillip Morelock
Alexander Rea

FIRESIDE CHAT with SONY PICTURES TELEVISION & CRACKLE

Fireside Chat with: Eric Berger, EVP, Digital Networks, Sony Pictures Television & General Manager, Crackle Interviewed by: Joan E. Solsman, Senior Writer, CNET
Joan E. Solsman
Eric Berger

VIEW FROM THE TOP: The Future of Television

This panel of top decision-makers in the television, online video, advertising and technology industries discuss where America’s favorite medium is heading in terms of content and new digital distribution models and platforms. How do you engage, empower, connect and monetize audiences across platforms? How do the networks maintain their unparalleled national reach while at the same time capturing more desirable demographics and better measurable advertising results? PANELISTS Ira Rubenstein, Senior Vice President & General Manager, Digital & Marketing, PBS Christy Tanner, Senior Vice President & General Manager, CBS News Digital Joan Gillman, Former Executive Vice President & Chief Operating Officer,...
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Doug Ray
Joan Gillman
Keith Hindle
Christy Tanner
Sahil Patel
Ira Rubenstein
11:15 – 11:45

MORNING BREAK

VIRTUAL AND AUGMENTED REALITY FOR VIDEO AND ENTERTAINMENT

This panel of VR and AR leaders will discuss the latest developments for video and entertainment. The panel will focus on what is available in the market today. What are the available apps, content, devices, and head gear?  What is the current state of consumer adoption? PANELISTS Rich Flier, Managing Director, Business Development, Digital Domain Holdings Limited Alexander Rea, Head of Creative Technology, Framestore Ben Priddy, Creative Director, Tech, Tool Moderator: Brian Seth Hurst, Chief Storyteller & Co-Founder, StoryTech
Ben Priddy
Brian Seth Hurst
Rich Flier
Alexander Rea

ADVANCED ADVERTISING: THE PROMISE & OPPORTUNITY

Advertisers today are increasingly demanding targeting, tracking and measurement across platforms–TV, PC, mobile, and out-of-home– and expecting demonstrable ROI on their ad spends that goes beyond awareness to consumer engagement and even direct sales. This panel will discuss the suite of benefits that brands are coming to expect from dynamic targeting, precise real-time metrics, contextual creative delivery and seamless sponsorship integration. How do analytics compare across systems without a common currency? Who owns the data and how is it packaged? How is media buying changing? PANELISTS James Shears, General Manager, The Trade Desk Ashley J. Swartz, Founder & CEO, Furious-Minds...
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David Gaines
Robert Bardunias
Jonathan Bokor
Ashley J. Swartz
James Shears

INNOVATION: Lightning Talks, Startup Pitches & Demos

Lightning Talks, Startup Pitches & Demos (5 Min Each) PRESENTERS Why Innovation Labs Fail Many people misunderstand the purpose of an innovation lab, thinking it is merely a test kitchen where success and failure is self-evident. This misperception is the reason so many innovation labs fail. Leaders shouldn’t be focusing on the physical output of the lab; its true ROI is in the people driving the testing, the products being tested, and the testing process itself. Innovation labs can be used to solve everyday business problems, not just far-out imaginations, and successes are often small discoveries that serve your business along...
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Anjali Sud
Michael Wayne
Brian Adams
Misha Koroteev
Justin Tobin

THE FUTURE OF CONTENT MARKETING

As brands continue to transition away from traditional advertising to digital marketing strategies, effective content has become essential to building and maintaining a loyal consumer base. Today, more than ever, brands need to produce engaging, shareable content to connect with consumers and stay at the top of their industry. This panel will provide examples of how brands are creating engaging content and building social community and the impact on customer relationships and brand loyalty. PANELISTS Zach Blume, Managing Partner, Portal A James DeJulio, Co-Founder, President, & Chief Creative Officer, Tongal Alison Hoffman, CMO, Starz Jared Pearlman, VP, Branded Content, United...
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Philip Alberstat
Alison Hoffman
Zach Blume
Jared Pearlman
Jeremiah Rosen
James DeJulio

THE FUTURE OF OTT: CONSUMER ADOPTION AND EXPERIENCES

Experts in over-the-top (OTT) video will discuss what business models will survive the impending tsunami of new OTT networks. What monetization strategies and techniques are working and what are not? What does the future look like and when will it arrive? Will OTT growth lead to the unbundling of cable/satellite video packages, and how would going a la carte affect the programming industry? PANELISTS Roger Keating, SVP, Digital Media, Hearst Television Nathan Guetta, VP, Product & Technology, Conde Nast Entertainment Angela Northington, General Manager, Urban Movie Channel Tony Emerson, Managing Director,  Worldwide Media and Cable, Microsoft G.O. Burton, SVP, Distribution &...
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G.O. Burton
Nathan Guetta
Tony Emerson
Scott R. Singer
Roger Keating
Angela Northington

THE FUTURE OF LIVE STREAMING: SPORTS, LINEAR TV & SOCIAL

From NFL games on Twitter, to upcoming live linear services from Hulu and AT&T joining Sling TV, live streaming is exploding on the web. With rumors of Amazon wanting to license live sports content, Disney’s investment in MLBAM, and Twitch pumping out millions of live streams daily, consumers now have more live content choices than ever before. Attendees of this session will have the opportunity to participate in the discussion about the most important obstacles being faced when it comes to live streaming. Topics to be covered include content licensing costs for premium content, monetization business models, what consumers want...
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12:50 - 14:00

LUNCH BREAK

FIRESIDE CHAT with NBC UNIVERSAL & FACEBOOK

Challenging the Boundaries of Traditional Television Marketing: How USA Network Turned Viewers into Fans USA Network was named “Marketer to Watch” in Advertising Age for their innovative campaign launching Mr. Robot, the most talked about original drama of 2015. But what led to the success of the series?  Facebook’s U.S. Group Lead, Entertainment, Bob Gruters and USA Network’s, EVP of Marketing, Alexandra Shapiro, will engage in a conversation around the series to reveal how the television network’s marketing campaign changed the television marketing model by democratizing access to the pilot, which in turn continued to surprise and engage viewers for...
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Alexandra Shapiro
Bob Gruters

SHOOTING FOR THE TOP: MAKING GREAT ORIGINAL DIGITAL VIDEO

When it comes to TV awards, digital may be the new cable with Netflix and Amazon taking home big awards at the Emmys and other awards shows. Moreover, audiences are becoming agnostic as to which screen or service they use to view video content. This panel will discuss the shift, dollars and talent being directed at creating great original content for digital platforms. What are the strategies for success in original digital video? PANELISTS Thao Hoang, SVP, Business Development, Defy Media Ashley Kaplan, Head of Content, Fullscreen Jesse Redniss, Co-Founder, BRaVe Ventures Ryan P. Hall, Head of Development, Rooster Teeth...
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Ryan P. Hall
Ashley Kaplan
Thao Hoang
Jesse Redniss
JC Cangilla

THE FUTURE OF NEXT GEN OTT AND MONETIZATION

This panel of experts in Over-the-Top (OTT) video monetization will discuss monetization strategies and techniques. What’s working and what not? What are the best strategies for monetizing video content in the OTT ecosystem. PANELISTS Andrea Clarke-Hall, Director of Business Development, Tubi TV Pamela Nguyen, Ad Operations Manager, DramaFever Jason WIlliams, Director of Product and Growth, Plex Sam Toles, Head of Global Content Acquisitions and Distributions, Vimeo Moderator: Rick Howe, The iTV Doctor, Interactive TV Today
Jason Williams
Rick Howe
Andrea Clarke-Hall
Sam Toles
Pamela Nguyen

INNOVATION: Lightning Talks, Startup Pitches & Demos

Lightning Talks, Startup Pitches & Demos (5 Min Each) PRESENTERS Video data and insights for today’s media companies and publishers Presenter: David Dowd, VP of Customer Growth, Tubular Labs GLOVE and BOOTS Mario and Fafa (Damien Eckhardt-Jacobi and Vincent Bova), Glove and Boots What is Native Advertising & Content Marketing and Why Should I Care? Presenter: Mara Einstein, Author of Blacks Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell? Building Conversational UI for Television What’s Next After Siri, Alexa and Ok Google? So far most bot’s and voice UI have not truly offered a conversation UI, but...
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Christian Petersen
David Dowd
Mara Einstein
Mario & Fafa

INFLUENCER MARKETING: ALIGNING BRANDS WITH SOCIAL INFLUENCERS

This panel of executives and representatives working with digital influencers with significant followings will discuss how they work with brands, including different strategies such as sponsored posts versus contests versus public appearances. How do brands judge the success of these campaigns in terms of engagement – likes, comments, revines, etc.? What is the future of influencer marketing? PANELISTS David Griffith, VP, Digital Marketing Partnerships, Food Network Cat Lincoln, CEO & Founder, Clever Girls Jeremy Simon, Director, Influencer Marketing & Partnership Marketing, KBS’ Attention Suzanne Spence, Head of Global Brand Partnerships, Wattpad Moderator: Natalie Zfat, Co-Founder, The Social Co.
Natalie Zfat
Suzanne Spence
Jeremy Simon
Cat Lincoln
David Griffith

BUYING AND SELLING OF CROSS-PLATFORM VIDEO ADVERTISING

This panel will consist experts from TV network sales, ad agencies buyers, platform companies, and measurement companies, discussing the successes and challenges of cross-media video selling/buying including Linear TV, cable VOD, Broadband Video, and Over-the-Top Video. PANELISTS Dan Bruinsma, SVP, Director, Starcom John Collins, Director of Music, MediaStorm Domenico DiMeglio, VP, Distribution & Operations, CBS Interactive David Danowski, VP, Pricing, Planning & Inventory Management, Fox Network Group Moderator: Chris Pizzurro, Head of Sales & Marketing, Canoe Ventures
David Danowski
John Collins
Domenic DiMeglio
Dan Bruinsma
Chris Pizzurro

ONSTAGE MEETUP & UNCONFERENCE SESSION

This is a spontaneous session held on the stage in Safra Auditorium. Come with your ideas, pitches and anything else you’d like to discuss about innovation in television, video, movies and VR/AR.
16:00 – 16:30

AFTERNOON BREAK

VIEW FROM THE TOP: VR/AR Leadership Roundtable

VR/AR experts discuss the current state of VR/AR, consumer adoption and what it means for the television, movie, and entertainment business. PANELISTS Rich Flier, Managing Director, Business Development, Digital Domain Holdings Limited Thom Gruhler, Former Corporate Vice President, Apps & Services, Microsoft Jeff Marsilio, Vice President, Global Media, NBA Vin Farrell, Global Chief Content Officer, Havas Worldwide Moderator: Pete Pachal, Tech Editor, Mashable
Pete Pachal
Jeff Marsilio
Vin Farrell
Rich Flier
Thom Gruhler

FIRESIDE CHAT WITH YAHOO

Keynote conversation with Martha Nelson, Global Editor-in-Chief, Yahoo Interviewed by: Stephanie Mehta, Deputy Editor, Vanity Fair
Stephanie Mehta
Martha Nelson

NYME OPEN HOUSES

This is an invite-only event. You must be on the guest list to attend. MICROSOFT OPEN HOUSE Invite-only (RSVP required) Join Entertainment and Media Leaders at Microsoft’s Times Square venue for cocktails, appetizers, and networking. Address will be sent via email to those admitted to the guest list. Guest List Required Request Invitation