ADVANCED ADVERTISING: THE PROMISE & OPPORTUNITY
Advertisers today are increasingly demanding targeting, tracking and measurement across platforms–TV, PC, mobile, and out-of-home– and expecting demonstrable ROI on their ad spends that goes beyond awareness to consumer engagement and even direct sales. This panel will discuss the suite of benefits that brands are coming to expect from dynamic targeting, precise real-time metrics, contextual creative delivery and seamless sponsorship integration. How do analytics compare across systems without a common currency? Who owns the data and how is it packaged? How is media buying changing?
James Shears, General Manager, The Trade Desk
Ashley J. Swartz, Founder & CEO, Furious-Minds
Jonathan Bokor SVP, Director of Advanced Media, MediaVest
David Gaines, Chief Planning Officer, Maxus
Moderator: Robert Bardunias, CRO & Co-Founder, IRIS.TV