DELIVERING ON THE PROMISE OF VR FOR TELEVISION
While still in its infancy, VR experiences built around television shows are showing promise. Some offer extra content complementary to the show’s narrative, and some completely transform the telling of the narrative. What apps and devices are used to create and distribute content and what is the state of consumer adoption?
Aaron Luber, Head of Content Partnerships, Google VR Team
Rob Ruffler, Senior Director, Virtual Reality, Viacom NEXT