MUSIC / GAMES / TV & VIDEO / RIGHTSTECH: SEPT 25-27, 2017

HOW TO EFFECTIVELY USE INFLUENCER MARKETING

27 Sep 2017
3:45 pm - 4:15 pm
CLASSROOM C/D

HOW TO EFFECTIVELY USE INFLUENCER MARKETING

Digital influencers can be instrumental to getting content, services, and products in front of the right audiences. Still, brands walk a fine line between managing the message and allowing room for influencer authenticity. What are the most effective strategies today for working with influencers and what are the metrics that determine success? What are the FTC requirements for disclosure and how can brands protect themselves when running campaigns?

PANELISTS
Paul Kontonis, Chief Marketing Officer, WHOSAY
Phil Ranta, COO, Studio71