HOW TO EFFECTIVELY USE INFLUENCER MARKETING
Digital influencers can be instrumental to getting content, services, and products in front of the right audiences. Still, brands walk a fine line between managing the message and allowing room for influencer authenticity. What are the most effective strategies today for working with influencers and what are the metrics that determine success? What are the FTC requirements for disclosure and how can brands protect themselves when running campaigns?
Rebecca Duke, Senior Brand Manager, MALTESERS®, Mars Chocolate North America
Marc Hustvedt, CEO, Above Average
Paul Kontonis, Chief Marketing Officer, WHOSAY
Will Lee, Group Digital Director, Sports and Entertainment, Time Inc.
Maureen Polo, General Manager, Fullscreen
MODERATOR: Phil Ranta, COO, Studio71