MUSIC AS AN ORIGINAL VIDEO CONTENT STRATEGY

26 Sep 2017
4:30 pm - 5:00 pm
SAFRA HALL

MUSIC AS AN ORIGINAL VIDEO CONTENT STRATEGY

Original content has long been a differentiation strategy for HBO, Netflix, and Hulu, and now video shows about music are doing the same for Apple Music, Spotify, and other streaming services. Where is this content category headed and what are the implications for licensing revenue and artist marketing?