FEATURED PRESENTATION: TURNING VIEWERS INTO PLAYERS
In response to the growing popularity of streaming services – like Twitch, Facebook Live, YouTube Gaming, Microsoft Mixer – games developers are increasingly adopting new design philosophies to create games, not merely with players in mind, but with the influencers who are so essential in gaining traction today. Game Insight CEO, Anatoly Ropotov, will explain how his company changed the way it created its new game – Survival Arena – to provide influencers ways to involve their audience directly in the gameplay experience. Ropotov will explain how they turn traditionally passive viewing experiences into interactive play sessions powered by group decision-making. He will provide insights into the design challenges, player feedback during the development process, and the lessons their learned in this emerging area.
Anatoly Ropotov, CEO, Game Insight