REDEFINING DISTRIBUTION: THE MELTING POT OF OTT, CABLE, & LINEAR TELEVISION
The lines between linear television and OTT services are blurred more than ever with both Hulu and YouTube Red offering network/cable streams with DVR capabilities. Alternately, traditional linear services, like DirecTV, have their own apps and are buying into OTT services and content. What does this say about the viewing habits of today’s consumers, are broadcasters and distribution companies responding effectively, and where do advertisers fit in?
M. Scott Havens, Global Head of Digital, Bloomberg Media
Christy Tanner, SVP & General Manager, CBS News Digital