MUSIC / GAMES / TV & VIDEO / RIGHTSTECH: SEPT 25-27, 2017

TECHNOLOGY, HUMANS, PLAYLISTS, AND THE FUTURE OF DISCOVERY

26 Sep 2017
12:00 pm - 12:30 pm
SAFRA HALL

TECHNOLOGY, HUMANS, PLAYLISTS, AND THE FUTURE OF DISCOVERY

In the ongoing drive to create the perfect music discovery solution, services are trying to strike a balance between data-based algorithms and human recommendation. The impact of getting a song on a playlist is tangible – it increases the artist’s mindshare, market share, and revenue. How much of it is math vs. marketing and how does one best navigate it?

PANELISTS
Kavi Halemane, GM of Digital Programing, iHeartRadio
Lucie Watson, Head of Music, Platoon