THE EVOLUTION OF BRANDS, CONTENT AND MARKETING
As brands continue to transition away from traditional advertising towards digital marketing strategies, effective content has become essential to building and maintaining a loyal consumer base. Today more than ever, brands need to produce engaging, shareable content to connect with consumers and stay at the top of their industry. This panel will provide examples of how brands are creating engaging content and building social community and the impact it has on customer relationships and brand loyalty.
Mia Goldwyn, former Chief Content Officer, StyleHaul
Christine Murphy, SVP Branded Entertainment, Astronauts Wanted
Shannon Pruitt, President, The Story Lab, US
Andrew Saunders, Head of Global Brand Strategy, Tastemade
MODERATOR: Philip Alberstat, Chief Operating Officer, Contend