MUSIC / GAMES / TV & VIDEO / RIGHTSTECH: SEPT 25-27, 2017

THE EVOLUTION OF BRANDS, CONTENT, AND MARKETING

27 Sep 2017
3:15 pm - 3:45 pm
SAFRA HALL

THE EVOLUTION OF BRANDS, CONTENT, AND MARKETING

As brands continue to transition away from traditional advertising towards digital marketing strategies, effective content has become essential to building and maintaining a loyal consumer base. Today more than ever, brands need to produce engaging, shareable content to connect with consumers and stay at the top of their industry. This panel will provide examples of how brands are creating engaging content and building social community and the impact it has on customer relationships and brand loyalty.

PANELISTS
Philip Alberstat, Chief Operating Officer, Contend
Mia Goldwyn, Chief Content Officer, StyleHaul
Christine Murphy, SVP Branded Entertainment, Astronauts Wanted
Shannon Pruitt, President, The Story Lab, US