MUSIC / GAMES / TV & VIDEO / RIGHTSTECH: SEPT 25-27, 2017

THE FUTURE OF CONTENT MARKETING

THE FUTURE OF CONTENT MARKETING

As brands continue to transition away from traditional advertising to digital marketing strategies, effective content has become essential to building and maintaining a loyal consumer base. Today, more than ever, brands need to produce engaging, shareable content to connect with consumers and stay at the top of their industry. This panel will provide examples of how brands are creating engaging content and building social community and the impact on customer relationships and brand loyalty.

PANELISTS
Zach Blume, Managing Partner, Portal A
James DeJulio, Co-Founder, President, & Chief Creative Officer, Tongal
Alison Hoffman, CMO, Starz
Jared Pearlman, VP, Branded Content, United Entertainment Group
Jeremiah Rosen, Partner & Managing Director, Reason2Be
Moderator: Philip Alberstat, Chief Operating Officer, Contend