THE NEXT GENERATION OF FAN ENGAGEMENT
Simply reaching a fan is only half the battle. One you have their attention, how do you measure their level of interest and deliver the right experience or content? What information can you collect along the way and how can it be repurposed for the lifecycle of the release?
Aaron Ford, Digital Advertising, The Orchard
Megan Berry, Head of Product, Octane AI
Zeeshan Zaidi, SVP & General Manager, OnTour with Ticketmaster, Ticketmaster