MUSIC / GAMES / TV & VIDEO / RIGHTSTECH: SEPT 25-27, 2017

THE POWER OF INFLUENCE: INFLUENCER MARKETING & USER ACQUISITION

THE POWER OF INFLUENCE: INFLUENCER MARKETING & USER ACQUISITION

This panel will discuss how games companies are using influencer marketing for user acquisition of mobile games. Topics include how to find the right influencer mix for your game, the deals being done, and strategies for success?

PANELISTS
Tom Buontempo, President, KBS’ Attention
Francisco Albornoz, TheGameHuntah Gaming
Marco Mereu, Founder & GM, Roostr
Roman Khaves, Founder, SocialReach.ly

Moderator: Eric Zimmerman, Independent Game Designer & Arts Professor, NYU Game Center