THE RISE OF LIVE STREAMING
Live streaming is proving to be a way to make content come alive on social networks and to bring shows to the top of viewers’ attention. Part immediacy, part community, and part exclusivity, having live streamed companion content – or even live streaming the content itself, as with sports – is becoming the norm. What are some best practices when live streaming, is there revenue, and what about them is attracting viewers?
Jill Sherman, SVP, Social Strategy, DigitasLBi’s