Afdhel Aziz is a brand strategist and marketing expert who has worked for global brands such as Procter & Gamble, Heineken, Absolut and Nokia, in London and New York.
He is currently Director of Absolut Labs in the USA, a think tank and idea incubator that uses art, music and technology to find ways to make nightlife more inclusive and innovative.
He is an expert on how to deliver cutting-edge campaigns, content and experiences that harness technology and popular culture, working with world-class artists such as Lady Gaga, Deadmau5 and Kanye West, as well as diverse partners like the TED Conferences, Art Basel, Coachella Festival, London Fashion Week and the Andy Warhol Foundation.
He has been a featured speaker at the Cannes Lions, SXSW, Advertising Week and more, and his work has been featured in the New York Times, Vice, Fast Company, The Guardian,Coolhunting, Billboard, Hypebeast and more.
Passionate about social entrepreneurship, he is also the co-author of the book ‘Good is the New Cool: How Capitalism can Save the World‘ which is coming out in 2016 from ReganArts, and is available to pre-order on Amazon here.