MUSIC / GAMES / TV & VIDEO / RIGHTSTECH: SEPT 25-27, 2017

Alison Hoffman

Chief Marketing Officer, Starz

Alison Hoffman

Chief Marketing Officer, Starz

Biography

Based in the company’s Beverly Hills office, Alison Hoffman is the Chief Marketing Officer for Starz. In her role, Alison spearheads consumer and affiliate marketing for the network, leading all facets of marketing strategy and planning for the brand, the STARZ app and the original productions, including digital and social marketing, creative strategy and media planning. This year, Alison and her teams worked to build a master brand strategy for STARZ and repositioned the network as a destination for acclaimed and diverse original programming.

“Alison has been instrumental in the success of the company’s original programming expansion and building the Starz brand. Alison is a talented marketing executive who brings a wealth of expertise to the position,” said Starz CEO Chris Albrecht.

Alison oversees successful promo, media and digital campaigns for the entire STARZ Original series slate including “Power,” “Outlander,” “The Girlfriend Experience,” “Flesh & Bone,” “Black Sails,” “Ash vs Evil Dead” and the upcoming “American Gods.”

Alison was named Multichannel News’ “Women to Watch” and CableFax’s Social Media Marketer of the Year. She has been invited to speak at several events/conferences including The Cablefax Multiscreen Summit in March, 2016 as well as VentureBeat’s #growthbeat event and Promax in 2015. Together with the Head of Strategy at Facebook, the focus of their presentation was innovative ways to use social media to drive TV discovery and measurable results.

She joined Starz in 2012 after serving as Vice President of Creative and Brand Strategy at AMC Networks where she was a key architect of award-winning marketing campaigns for series such as “Mad Men,” “Breaking Bad” and “The Walking Dead.”

Alison’s life was forever changed on July 19, 2007 when “Mad Men” premiered and Alison’s first son was born. “It was a huge turning point personally and professionally,” she says.

Alison is particularly proud of her work building and sustaining diverse and passionate fan bases for shows like “Outlander,” “Power” and “Ash vs Evil Dead.”

“Igniting these fandoms and working to grow them season over season is not only a great marketing challenge, but a chance to create wildly creative campaigns that operate across multiple platforms and screens,” she said.

Alison was promoted from her most recent position of Senior Vice President of Originals Marketing in 2015 and holds a Bachelor of Science degree in psychology from Brown University. A native of Westfield, New Jersey, Alison is a resident of Los Angeles with her husband and three young sons ages 8, 5 and 3.

All session by Alison Hoffman

THE FUTURE OF CONTENT MARKETING

12:20 pm – 12:50 pm