Ben Priddy is a thinker and doer who is dedicated to learning, creating and growing. He has loved exploring since birth, in the form of playing music, learning technologies and writing code. His exploration has led him to work in the advertising space, now as Creative Director of Technology at Tool of North America, building award winning interactive pieces for international brands such as Airbnb and Google. He is well-versed in the world of VR/AR, from leading the technology on Converse’s “In Their Chucks” VR campaign to conceiving of and creating experiments pushing the boundaries of and discovering the language of these new media. No matter the outlet of Ben’s creative expression, his work is guided by a single principle: the nuance of how people commune with art, the expressiveness of how they relate to culture, and the skill with which they wield technology, when combined and coaxed in the right proportions, can resonate with peoples’ creative spirit and unlock deeper connections.