Betty Tran is an award-winning marketing leader with 10 years of experience in the rapidly expanding world of digital and mobile entertainment.
Most recently, Betty served as Executive Vice President of Marketing and Media for Insomniac Events, a division of Live Nation Entertainment, Inc. Betty was responsible for the buying and creation of all media, spearheaded the redevelopment of the company’s online presence, leading to a 25 percent increase in ticket sales, and overseeing internal and external corporate communications.
Prior to Insomniac, Betty served as VP of Brand and Integrated Marketing at global video entertainment network Machinima. During her tenure, she led the company’s successful brand redevelopment, cultivated partnerships and business relationships to build profitable, multimillion dollar sales packages to major brands including Honda, and launched Machinima’s inaugural activations at Comic-Con and E3.
She joined Machinima following her post as VP of Interactive Marketing at Evolve Media, where she expanded the company’s marketing team, raised the marketing budget by 50 percent and implemented new media strategies that increased revenue by nearly 45 percent.
When she’s not traveling for business, she spends quality time with her three children and trains in traditional boxing. Betty graduated Magna Cum Laude from University of California, Los Angeles with a B.A. in Film and B.S. in Anthropology.