Brian Seth Hurst is regarded internationally as an expert on the strategy, construction, business modeling and maintenance of storyworlds for storytellers, franchises, technology companies and brands and the evolving conversation/collaboration between the storyteller and the audience.
Hurst has built a career at the forefront of storytelling and technology innovation. While working for entertainment marketing powerhouse Pittard Sullivan, he was a member of the original TiVo team, contributing to the development and user experience of the world’s first DVR. He was lead strategist for the rebrand and launch of TV Guide as the first ever cross-platform brand, and led the company’s London-based team that launched BT Openworld as the UK’s first broadband service.
Pushing the boundaries of traditional storytelling, Hurst served as strategist and executive producer on Tim Kring’s International Emmy® nominated and Banff Rocky award winning multiplatform property “Conspiracy for Good” for which he created the terms “Social Benefit Storytelling” and “Social Benefit Marketing” to describe this new entertainment genre and the project’s impact.
With innovation in his DNA, it was no surprise that Brian Seth Hurst would emerge as a leading innovator, thought leader and producer in the burgeoning field of Virtual Reality and Immersive Storytelling. Under his leadership, StoryTech Immersive works with television networks, production companies, brands and content creators to educate, strategize and package for high quality VR. The company’s model includes embedding high caliber independent VR filmmakers in existing production teams in television and film thereby rapidly onboarding capabilities. Clients include PBS, Showtime, New Form Digital and Marriott amongst others.
Hurst has spoken as a VR subject matter expert at multiple conferences including Television of Tomorrow, NATPE, Digital Entertainment World, Digital Hollywood and the Independent Television Festival as well as private corporate meetings. In April of this year Hurst anchored 5 hours of Broadcast Beat’s live television broadcast content dedicated to Virtual Reality from the 2016 NABShow in Las Vegas. This past summer he addressed top television executives and producers at the annual European Series Drama Lab in Berlin as well as keynoting on VR at the MediaForum in Cologne and the Monte Carlo Television Festival.