MUSIC / GAMES / TV & VIDEO / RIGHTSTECH: SEPT 25-27, 2017

John Militello

Director of Marketing, Volvo Car USA

John Militello

Director of Marketing, Volvo Car USA

Biography

John Militello is Director of Marketing, Volvo Car USA. At Volvo, John oversees all US marketing efforts (Tier 1 & 2 national advertising, CRM, social, and digital content) to ensure campaigns are user focused. John also serves on Volvo’s Global Marketing Council where he represents the Americas voice. Since joining Volvo, John was quickly promoted from leading a small team within marketing to a role that encompasses all US marketing efforts. In just twelve short months, John has made an impact with noteworthy campaigns such as the first advertiser 360 degree video on Facebook for Volvo’s 2015 Holiday Sales Event; led his agency, Grey NY, to earn two Cannes Lions for XC90 Highway Robbery which was shortlisted in the prestigious innovation category. Most recently, John’s creative vision and leadership was realized in the buzz worthy XC90 2.0 work.

John was lured away from Google last year where he served as Head of Creative on the ZOO, Google’s internal quasi-ad agency. Over his seven and a half year tenure, John led a group of creatives developing strategy and innovative ideas for Fortune 100 advertisers. In addition to his day job, John served as an adjunct professor at the School of Visual Arts in New York City. Before joining Google, John led his own design firm, was a founding member of a leading boutique creative agency in NYC where he served as a VP and Creative Director partnering with such clients as Volvo Cars, NA and Mercedes-Benz. John’s credits include: Volvo for Life Awards, 2005 PR Week Magazine Award – Cause-Related Campaign of the Year, a highly rated panel at 2012 SxSW Interactive, “Why Your 5-Year-Old is More Digital Than Most CMOs.” John earned a BFA in Fine Arts from the College for Creative Studies in Detroit, where he received the Leo Burnett Scholarship (full tuition), based on faculty nomination and portfolio evaluation.

All session by John Militello

Brands & Innovation

3:30 pm - 4:15 pm