Justin Barker began his career in the music industry at Universal Music Group in 2006, working across a variety of digital roles including digital operations, advertising trafficking and product development before specialising in streaming focused initiatives
After initially building the Digster playlist brand in the UK in 2011 and organically growing its Spotify profile follower base to over 100k, Justin became curation manager full time in 2014, the first role of its kind within a UK record label set up.
In this role, the playlists he created amassed over 1/2 million followers in less than 12 months and have proved to be the foundations of Universal’s ongoing playlist marketing initiatives in the UK.
In December 2014, he left Universal Music Group to found Slice Music a consultancy company advising clients such as Kobalt Label Services, AEI Group, Nordic Playlist & more on streaming strategies. He now balances this with his current position as Group Director of Streaming Strategy at PIAS Group