Maureen Polo

SVP, Influencer Marketing, Fullscreen

Maureen Polo

SVP, Influencer Marketing, Fullscreen

Biography

Maureen Polo leads Fullscreen’s national integrated marketing initiatives as SVP, Influencer Marketing. With a wealth of experience in managing and scaling content marketing strategies for brands, upon joining Fullscreen she was charged with launching and developing Fullscreen’s Influencer Marketing strategy, activation and sales teams. Since then, Polo and her team have been responsible for driving the development of ground-breaking marketing campaigns with key clients such as Mondelez, GE, Lipton, TRESemme and Kohl’s.

Prior to Fullscreen, Maureen served as director of business development at Hearst Integrated Media, where she led development of Hearst Connected Content Marketing division. Polo previously served as director of business development for Hearst’s iCrossing and as director of integrated sales and marketing at Condé Nast, where she developed custom content programs and led corporate negotiations.

All session by Maureen Polo

HOW TO EFFECTIVELY USE INFLUENCER MARKETING

3:45 pm - 4:15 pm
CLASSROOM C/D