ESPORTS: INTEGRATED SPONSORSHIPS WORKING GROUP
This is a working session identifying obstacles and leverage proven sports marketing solutions. Attendees of this session will have the opportunity to participate in the discussion about the most important obstacles being faced by marketers, agencies and media sellers to assemble the complex variety of components required to pull off a successful integrated sponsorship opportunity. Topics to be covered include working with acceptable data metrics in a rapidly changing environment where standardized cross- media metrics and measurement have not been fully adopted, establishing realistic time frames for getting from concept to delivery and implementation, and generating revenue against eSports with major marketers and the media companies and agencies working on their behalf.
GROUP PARTICIPANTS
Seth Ladetsky, SVP, Sales, Turner Sports
Andy Swanson, VP, eSports Evangelist, Twitch
Chris Pizzurro, Head of Business Development, Sales & Marketing, Canoe Ventures
Moderator: Stuart Lipson, Executive Director, eSports Ad Bureau