THE FUTURE OF ESPORTS: THE OPPORTUNITY FOR BRANDS, AGENCIES & MARKETERS
Providing a potent mix of real-life spectatorship and digital entertainment, today the worldwide phenomenon of competitive gaming counts over 200 million spectators annually and presents a unique, new avenue in the entertainment market. This panel will discuss best of brand activations of eSports teams, leagues, competitive gamers and streamers. What is the opportunity for brands, agencies and marketers?
PANELISTS:
Damon Lau, Head of Esports, United Talent Agency
Craig Levine, Global Chief Strategy Officer, ESL
Ari Segal, President & COO, Immortals LLC & Los Angeles Valiant
Matt Edelman, Chief Commercial Officer, Super League Gaming
MODERATOR: Harold Goldberg, Founder & Editor in Chief, Video Games Critics Circle