FIRESIDE CHAT with NBC UNIVERSAL & FACEBOOK
Challenging the Boundaries of Traditional Television Marketing: How USA Network Turned Viewers into Fans
USA Network was named “Marketer to Watch” in Advertising Age for their innovative campaign launching Mr. Robot, the most talked about original drama of 2015. But what led to the success of the series? Facebook’s U.S. Group Lead, Entertainment, Bob Gruters and USA Network’s, EVP of Marketing, Alexandra Shapiro, will engage in a conversation around the series to reveal how the television network’s marketing campaign changed the television marketing model by democratizing access to the pilot, which in turn continued to surprise and engage viewers for season two, ultimately translating them into fans.
Alexandra Shapiro, EVP, Marketing & Digital, Entertainment Networks, NBCUniversal
Interviewed by: Bob Gruters, US Group Lead, Entertainment, Restaurants, and Multicultural, Facebook.