MUSIC AS AN ORIGINAL VIDEO CONTENT STRATEGY
Original content has long been a differentiation strategy for HBO, Netflix, and Hulu, and now video shows about music are doing the same for Apple Music, Spotify, and other streaming services. Where is this content category headed and what are the implications for licensing revenue and artist marketing?
PANELISTS
Andy Cohn, President & Publisher, The FADER, Inc.
Richard Johnson, President and Co-founder, Qello Concerts
Simon Kellman, Global Head of Music, Dailymotion
Alexander Kisch, EVP & General Counsel, Vevo
MODERATOR: Ted Cohen, Managing Partner, TAG Strategic