Alexander Rea

Before finishing art school, Alexander was swept away into the dot-com bubble of the late 90s and began his career in advertising. Since then, he’s been crafting technology enabled experiences that emphasize the importance of how someone experiences a virtual or physical space. Seamlessly blending his recognized understanding of emerging consumer technology, with modern creative and production processes. A craft he has applied over the last 20 years for brands including Budweiser, Chrysler, McDonald’s, Miller Lite, State Farm and Lockheed Martin.

In 2016, Alexander joined DDB New York in the new role of Creative Technology Officer, an updated version of the traditional agency CTO, and the role has since expanded to include We Are Unlimited, the dedicated agency for McDonald’s in the U.S. Prior to these roles, Alexander held a similar role at Framestore, the Academy and BAFTA award-winning visual effects company. His work has been recognized with over 130 industry awards and was one of the Top 10 Creatives of 2017 at the One Show. Most notable work includes the Lockheed Martin group VR experience, Field Trip to Mars, the most awarded campaign at Cannes Festival of Creativity 2016.

Along with frequently being on panels at industry conferences, he has the pleasure of being a juror for award shows and has taught interactive advertising at Miami Ad School. He has also mentored technology start-ups through the accelerator program by R/GA Ventures and the New Museum’s NEW INC incubator.