Dan Bruinsma

As SVP, Director, Dan Bruinsma leads Starcom’s Mobile Center of Excellence as well as all Activation for Bank of America.  In that role he oversees the Deliver discipline, which uses business context, strategic principles, target insights, experience platforms and suggested media allocations to bring ideas to life in market. Dan has ad sales, media strategy and a buying background on both the agency and client side and his current responsibilities include tactical planning and media buying for all channels and all lines of business including Bank of America, Merrill Lynch, Merrill Edge, US Trust and a diverse B2B offering which operates underneath the brand. Dan returned to Starcom in 2013, where he began his career in 1999 through 2010, and was previously the senior director of mobile marketing at Orbitz Worldwide from 2010-2013.