Paul Potenzone

Paul is the SVP/Content Director at Digitas Studios, leading content development and partnership efforts for DigitaLBi’s New York office.

The Digitas Studios group works with internal resources and a vast network of partners to identify insights that will lead to strong, narrative-driven content for brands – and then they help make that content. Network partners include publishers, media networks, production companies, publishing platforms, influencer networks, journalists, and talent agencies.

Prior to DigitasLBi, Paul spent five years at KBS (formerly Kirshenbaum, Bond, Senecal), where he helped develop their content marketing practice.